About the brand

anna tanaka is an expression of spontaneous elegance through comfortable clothes elevated to celebrate self love and authenticity everyday. It is not a fresh news, clothes and accessories are powerful mood uplifters and self confidence boosters, it is a fact. - to quote one line, Professor Carolyn Mair PhD, a behavioural psychologist and author of The Psychology of Fashion revealed that “clothes can act as armour, shielding you from negative feelings.” The brand is driven by this aim to give power to love more (and not forgetting yourself). Each piece is a love enhancing tool that comes from the earth through my intentions and goes back to it once it has done its work of serving the owner(s). And just like each one of us, hopefully, they will be remembered. Let anna tanaka help you get up every morning and do what you have to do with more energy, open the door to compliments and make your (busy) days feel lighter. The brand is born and is growing on a land where the weather is very moody... It is therefore a part of the concept to help you walk through it with style (you know, yours) all year long.
Do you like warm groovy gatherings where compliments and surprising alchemy occur? That is the kind of atmosphere in which the garments are undercovered and eventually owned by its destined fancy partner.

The how the what and the when

There are two types of offers: on one hand, the very limited pieces uniques are shown at precise locations and time. On the other hand, the parallel line comprises a permanent selection of designs (declinations from the pieces uniques). The parallel line is available all year long renewing its skin throughout time. Orders are available in all sizes and let us not discuss gender by now, you have a crush on it, own it. Each garment is made by hand in high quality fabrics sourced from the dead stock of local designers, producers and fabricators.

Biography

Anna Tanaka graduated from La Cambre Mode/s/ in 2016 and after working internationally at prestigious fashion houses such as Haider Ackermann (Antwerp), Burberry (London), Alexander McQueen (London) and Julien David (Tokyo) has decided to bring her experience and sensibility to her eponymous label.